‘I am here to make the case for strengthening our capacity to use “soft” power and for better integrating it with “hard” power… Military success is not sufficient to win: economic development, institution-building and the rule of law, promoting internal reconciliation, good governance, providing basic services to the people, training and equipping indigenous military and police forces, strategic communications, and more of these, along with security, are essential ingredients for long-term success…”
Robert Gates (Former U.S. Secretary of Defense)
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